“God has blessed me with more than I have hoped for. He as well blessed Egypt with the finest of raw material,
and the most passionate people I have ever met. I wholeheartedly hope that what I do can inspire people to
love more, give more and be more and thrive to become the best version of themselves.”
– Soha Ashour, Founder of LillyLinen
About us
About us
We are passionate textile designers with an eye for quality fabrics. We strongly believe in continuing the tradition of supporting artisan woven textiles, and are proud to share this with all your different tastes. We take special pride in our skills of providing beautiful and affordable curated range direct to your home.
Our Journey
The growth of LillyLinen has been an incredible journey, and everyone who works here, from the person who designs our range, picks and wraps an order and runs the warehouse are part of a tightly knit team who love coming to work and being part of a growing independent business. After a trip to Milano several years ago, founder and head designer, Soha was particularly struck with the beauty of the fabrication of linen. The year 2012 is when she launched her first store, proudly sharing extensive range of premium Egyptian flax linen sheets, duvet covers, quilts, valances and more.
Our Journey
The growth of LillyLinen has been an incredible journey, and everyone who works here, from the person who designs our range, picks and wraps an order and runs the warehouse are part of a tightly knit team who love coming to work and being part of a growing independent business. After a trip to Milano several years ago, founder and head designer, Soha was particularly struck with the beauty of the fabrication of linen. The year 2012 is when she launched her first store, proudly sharing extensive range of premium Egyptian flax linen sheets, duvet covers, quilts, valances and more.
Our Vision
Our main aim is to be one of the most significant linen retail stores in the MENA region.
Our Team dreams big, and the bigger the dream, the bigger the love we put into our work. Providing top notch quality linens using soft fabrics, unique color palettes and always seeking innovative designs to guarantee a pleasing customer experience.
Our Vision
Our main aim is to be one of the most significant linen retail stores in the MENA region.
Our Team dreams big, and the bigger the dream, the bigger the love we put into our work. Providing top notch quality linens using soft fabrics, unique color palettes and always seeking innovative designs to guarantee a pleasing customer experience.